2011 Diversity Achievement and Mosaic Awards Press Release
27 JUL 2011
FOR IMMEDIATE RELEASE Contact: Bruce Ford
July 27, 2011 (202) 898-0089
Advertising Industry Honors Excellence in Multicultural Marketing
AAF is Pleased to Announce the Recipients of the 2011 Diversity Achievement and Mosaic Awards
WASHINGTON, D.C. (July 27, 2011) –Fifteen champions of inclusion will be honored by the American Advertising Federation (AAF) at the 2011 Diversity Achievement and Mosaic Awards Luncheon & Forum, which will take place on October 6, 2011 in the Roosevelt Hotel New York, during Advertising Week New York
2011 AAF District Two Diversity Achievement Award Recipients
Corporate Leader
Procter & Gamble Company
Industry Influential
John B. Osborn
President and Chief Executive Officer
BBDO New York
Industry Career Achiever
Mary Baglivo
CEO New York and CEO/Chair of the Americas
Saatchi & Saatchi
Role Model
Michele Thornton
Senior Director, Emerging Partnerships
Turner Broadcasting - CNN
Trendsetter
Josie Thomas
Senior Vice President and Chief Diversity Officer
CBS
Educator
Felicia Geiger
Vice President, Director of Diversity and Inclusion
Deutsch Inc.
Pioneers of Diversity
Torch
BET
Allstate
2011 AAF Mosaic Award Recipients
Multiethnic Advertising Campaign
Agency: UniWorld Group, Inc.
Client: US Marine Corp
Campaign: Where I'm From
Multiethnic Media Usage
Agency: interTrend Communications
Client: State Farm
Campaign: I'm Connected
Multiethnic Interactive Media
Agency: IW Group, Inc.
Client: MetLife, Inc.
Campaign: Chinese Dragon
Multiethnic Student Programs
Organization: The One Club
Program: One Club Creative Boot Camp
Multiethnic Supplier Partners
Corporation: InterPublic Group
Multiethnic Talent in Adverting
Agency: McCann WorldGroup
Client: Weight Watchers
Campaign: It's a New Day
Workforce Diversity
Agency: Leo Burnett
Campaign: Agency Identity and Inclusion Program
This year’s milestone event marks the 15th anniversary of District Two’s Diversity Achievement Awards, and the 10th anniversary of the AAF Mosaic Awards. The program has been presented jointly by AAF and District Two since 2004.
Creating an inclusive advertising industry has been a priority of the AAF for nearly two decades. During this time, the AAF has committed a substantial portion of its resources to achieve this objective by investing in a myriad of programs that promote and advance multiculturalism and diversity within the advertising industry. The Diversity
Achievement and Mosaic Awards Luncheon & Forum is part of AAF’s programming designed to celebrate diversity and provide opportunities for advancement in the advertising industry. Each year hundreds of advertising industry
thought leaders convene for this program to interact with their peers and demonstrate their company’s commitment to inclusion and diversity. This year’s recipients have embraced advanced marketing techniques and business practices, and developed diversity initiatives that not only help improve the bottom line, but also secure a relevant role in a corporate environment of inherent change.
For more information, please visit http://www.aaf.org/mosaicawards or contact Bruce Ford at BFord@aaf.org.
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue-chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and 214 AAF college chapters, with over 6,200 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY® Awards, the National Student Advertising Competition, and the Most Promising Minority Student’s Program. For more information on the full range of AAF programming, visit www.aaf.org.
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