BusinessInsider.com: These People Determine How the Big Money Gets Spent on Ads
19 JUL 2011
By Aimee Groth and Simone Foxman
Some of the world's most creative people work at Saatchi & Saatchi.
The advertising agency handles portfolios for giants like MillerCoors, General Mills and Toyota in its 140 offices around the world.
The company was founded in the UK in 1970, and quickly became the biggest international agency in the 1980s. Though it no longer holds that title, it's still a major force in the business, and has many Fortune 500 clients.
AdAge estimates Saatchi & Saatchi worldwide revenues surpass $800 million. With that kind of money to spend, the people who work for this agency play a huge role in picking the winners and losers among publishers and online services.
We were curious about what it's like to work for Saatchi -- and if the "Mad Men" culture still exists -- so we took a tour of its worldwide headquarters.
Click here for the photo tour.
Notes to editors
About Saatchi & Saatchi NY
Saatchi & Saatchi NY is the largest agency in the 140-office Saatchi & Saatchi global network, part of Publicis Groupe, the world’s third largest communications group. It handles Miller High Life and JCPenney as well as over 40 #1 brands in its client portfolio, including: Tide, Pampers and Olay (Procter & Gamble); Pillsbury and Cheerios (General Mills); Theraflu and Triaminic (Novartis).
Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products. This is a key element in Lovemarks, Saatchi & Saatchi’s unique methodology for elevating the status of brands created to create "loyalty beyond reason" and "inspirational consumers."
About BusinessInsider.com
Business Insider is a new business site with deep financial, media, tech, and other industry verticals. The flagship vertical, Silicon Alley Insider, launched on July 19, 2007, led by DoubleClick founders Dwight Merriman and Kevin Ryan and former top-ranked Wall Street analyst Henry Blodget.
One year after launch, many more verticals joined Silicon Alley Insider, from Clusterstock to Money Game, The Wire, and more. The verticals have been relaunched under one brand to focus on building the leading online business news site for the digital age. There are no subscription fees or production delays. Business Insider is dedicated to aggregating, reporting, and analyzing the top news stories across the web and delivering them to you at rapid-fire pace.
