Executive Vice President, Executive Creative Director Peter Moore Smith joins General Mills at SaatchiNY
02 MAY 2011
Peter Moore Smith began his advertising career in 1988 as a junior copywriter at a small agency in Richmond, Virginia called Edelmann Scott, Inc. After relocating to New York a few years later, he began work as a copywriter at BBDO. There, he wrote campaigns for Visa, Pepsi, GE, HBO, AOL, and FedEx, and other major accounts. His last assignment at BBDO was running the Bank of America account. Then he was offered the opportunity to run the global account for Citibank at Publicis NY. At Publicis, Smith also won the International Hilton HHonors account. Now he is Executive Vice President, Executive Creative Director working on the General Mills account at Saatchi & Saatchi NY. Smith has won numerous awards throughout his career, including the One Show Pencil, the Gold Lion, Addys, Andys, Clios, and others, and he is also an award-winning novelist and screenplay writer, having published two novels, Raveling and Los Angeles, both from Little Brown, and written one independent movie, Forgetting the Girl. He lives in Tribeca, NY with his wife, Brigette, and five-year-old son, Wolfgang.
Notes to editors
Saatchi & Saatchi NY is the largest agency in the 140-office Saatchi & Saatchi global network, part of Publicis Groupe, the world’s third largest communications group. It handles Miller High Life and JCPenney as well as over 40 #1 brands in its client portfolio, including: Tide, Pampers and Olay (Procter & Gamble); Pillsbury and Cheerios (General Mills); Theraflu and Triaminic (Novartis).
Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products. This is a key element in Lovemarks, Saatchi & Saatchi’s unique methodology for elevating the status of brands created to create "loyalty beyond reason" and "inspirational consumers."
