Mark Sherwood Joins Saatchi & Saatchi as SVP, Group Planning Director
20 JUL 2010
Saatchi & Saatchi announces that Mark Sherwood is joining the Agency as a Senior Vice President, Group Planning Director. He will report to Saatchi & Saatchi New York’s Chief Strategy Officer Claudine Cheever and will work across the Agency’s client roster. Sherwood was most recently Global Head of Communication Planning at Lowe Worldwide.
Cheever notes: "Mark is the poster child for Saatchi & Saatchi's vision of a modern, holistic approach toward strategy. We look forward to his ability to leverage the positive momentum we’re building with the integration of communication strategy into our practice."
Sherwood adds: “I am thrilled to be joining Saatchi & Saatchi, the Lovemarks Company. It has a wonderful combination of heritage, talent, vision and great clients. I believe this unique cocktail means the Agency is perfectly positioned to make the most of our ever changing communication landscape, and I can’t wait to join them on the journey.”
Notes to editors
Saatchi & Saatchi New York is the largest agency in the 140-office Saatchi & Saatchi global network, part of Publicis Groupe, the world’s third largest communications group. It handles Miller High Life and JCPenney as well as over 40 #1 brands in its client portfolio, including: Tide, Pampers and Olay (Procter & Gamble); Pillsbury and Cheerios (General Mills); Theraflu and Triaminic (Novartis).
Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products. This is a key element in Lovemarks, Saatchi & Saatchi’s unique methodology for elevating the status of brands created to create "loyalty beyond reason" and "inspirational consumers."
