Saatchi & Saatchi Named AOR for Mead Johnson in the U.S.
19 NOV 2009
Saatchi & Saatchi has been named agency of record (AOR) for Mead Johnson Nutrition’s Enfamil brands in the United States. Mead Johnson will continue its existing regional relationships with Saatchi & Saatchi in Asia and Latin America.
Saatchi & Saatchi New York will navigate the business across all media, including brand and CRM, supported by partner Digitas, who will drive the interactive digital marketing activities, including online and offline media buying and planning. The U.S. business was awarded after a formal review, and billings are currently undisclosed.
Mary Baglivo, Saatchi & Saatchi CEO New York and Chairman & CEO Americas, noted, “We're inspired by Mead Johnson's commitment to the healthy development of infants and children and look forward to helping build even deeper levels of confidence and trust in their extraordinary nutritional brands among consumers and health care professionals.”
“We’re thrilled to be partnering with Saatchi to help build the Enfamil brand, whose products benefit so many families across the U.S. and around the world,” said Seth Solomons, Global CMO for Digitas.
Notes to editors
Mead Johnson, a global leader in pediatric nutrition, develops, manufactures, markets and distributes more than 70 products in 50 markets worldwide. The company's mission is to create nutritional brands and products trusted to give infants and children the best start in life. The Mead Johnson name has been associated with science-based pediatric nutrition products for over 100 years.
The company's "Enfa" family of brands, including Enfamil® infant formula, is the world's leading brand franchise in pediatric nutrition. For more information, go to meadjohnson.com.
