Smart joins as Worldwide Managing Director on GMI

31 OCT 2011

New York, New York – October 31, 2011 -- Saatchi & Saatchi announces that Brent Smart is joining its flagship New York office as Worldwide Managing Director on General Mills (GMI).  Smart (37) will sit on Saatchi & Saatchi’s Worldwide Executive Board and be responsible for driving collaboration amongst all Publicis Partnership Agencies to deliver powerful, integrated communications and connections with GMI consumers across all platforms.    He joins from BBDO San Francisco where he was Managing Director.

Saatchi & Saatchi’s CEO & Chair of the Americas Mary Baglivo notes:  “Brent is a top notch inspirational business leader who has earned a solid reputation for creating a culture of transformation, creativity, integrated work and results.  We look forward to welcoming him into our family.” 

Smart adds:  "I've really connected with the people at Saatchi, it's a great fit for me. I'm all about the work and I see an opportunity here to be involved in some great stuff."

Smart’s extremely successful career spans over 15 years; the past five of which were spent running BBDO agencies.  He was most recently Managing Director of BBDO San Francisco where he led the Agency’s efforts on the West Coast.  Smart previously served as Managing Director at Colenso BBDO New Zealand, where he led an Agency that won numerous Cannes Lions including the BBDO network’s first integrated Lion.  


About Saatchi & Saatchi 

Saatchi & Saatchi New York (http://www.saatchiny.com/) is the largest agency in the 140-office Saatchi & Saatchi global network, part of Publicis Groupe, the world’s third largest communications group.  It handles Lenovo, Miller High Life and JCPenney as well as over 40 #1 brands in its client portfolio, including: Tide, Pampers and Olay (Procter & Gamble); Pillsbury and Cheerios (General Mills); Theraflu and Triaminic (Novartis).   


Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products. This is a key element in Lovemarks, Saatchi & Saatchi’s unique methodology for elevating the status of brands created to create "loyalty beyond reason" and "inspirational consumers."