Lenovo releases 2 new TV spots: “Day in the Life”
16 SEP 2011
Saatchi recently released two Lenovo TV spots as part of the For Those Who Do campaign. "Day in the Life: Businessman" features a series of clips depicting a businessman empowered by his ThinkPad. In this spot our hero is on a quick business trip where we'll see his laptop spilled on by a nervous client, powering through a late night work session and travelling conveniently from the airplane to the boardroom and back. “Day in the Life: Band” is the second video released and features a band on tour using their IdeaPad to design t-shirts, put on their show and edit their first video. Both brand layer communication pieces serve to reinforce Lenovo as a technology company for those who do.
Notes to editors
About Saatchi & Saatchi
Part of the Publicis Groupe, the 3rd largest communications holding company,
Saatchi & Saatchi’s Network clients include Carlsberg, Deutsche Telekom/TMobile,
General Mills, Novartis, Procter & Gamble, Sony Ericsson, Toyota and VISA Europe.
With 140 offices and over 6000 employees, Saatchi & Saatchi is known for its
outstanding creative ideas that generate powerful emotional connections between consumers and products.
This is a key element in Lovemarks, Saatchi & Saatchi’s unique methodology
for elevating the status of brands by creating ‘loyalty beyond reason’ and
‘inspirational consumers’.
Saatchi & Saatchi is ‘The Lovemarks Company’.
