Peter leads the General Mills business, with global responsibility for the efforts of Saatchi & Saatchi and all of the Publicis Groupe’s specialized agencies. In this role, Peter has contributed to General Mills’ dramatic results by navigating brands and ideas across the partnership of Publicis agencies.

The result? Great ideas brought to life in integrated campaigns across multiple touch points. His innovative partnership techniques have led to unprecedented collaboration and have been recognized at the highest levels of the General Mills global organization.

Peter draws on a foundation of extensive packaged goods experience. He has over 27 years of experience with blue chip clients including P&G and Pillsbury. He has helped to grow great global brands like Pampers, Crest and Charmin and driven results on countless others including Dawn, Puffs and Hawaiian Punch.

Peter was also responsible for helping to transform P&G into an “in-touch” company through its first ever corporate equity effort themed “Touching Lives, Improving Life” – this remains the positioning of P&G to this day and inspires its employees, consumers and customers around the world, everyday.

Peter is a graduate of Trinity College in Hartford, Connecticut. He lives in Manhattan with his wife Caroline and is the father of three children. Living in the City makes him even more passionate about his favorite interest, which is enjoying adventures in the wilderness.